10 Factors Why Web Videos Work
Nowadays, the highest rated results on Google and other search engines all contain web videos. It doesn't matter if you are a small, local company or a massive corporation at the top of your industry, web videos have become more valuable than ever before when it comes to marketing your products and services online.
Here are the top ten reasons why your company should invest in web video marketing:
Instant Availability
With the ever expanding accessibility of fast, inexpensive internet services, internet videos are available to the masses regardless of demographic. Coupled with the increase of mobile, online accessible gadgets able to play online videos - i.e. smartphones, iPads, Kindles, etc. - visitors in the near future will be able to receive video feeds from virtually anywhere.
Potent Revenue Device
Recent studies have shown that the number of internet customers who view video previews of items prior to purchase increased by 40% from 2008 to 2009 and was only expected to continue increasing. The advantages of using video is already being seen by online retailers in the decreased number of abandoned shopping carts, a reduction in returns, and in increased sales, according to recent analysis.
Web Videos Are In Demand
Even in today's market, where money is scarce, having witnessed the growing impact that web videos can have on their sales, many online retailers have already begun calling for the production of such videos from their providers.
Social Media
Once retailers and internet promoters have seen the benefits of producing videos for their own website, the next step is to begin publishing videos to social media sites such as YouTube, Twitter, and Facebook, where their videos can then be rated and shared, eventually going viral.
Attention Grabbing
Using videos permits you to present information to the viewer in a means that is both quick and entertaining, and allows you to hold the individual's attention longer than text content. Web videos can be used to quickly educate viewers on any number of important factors, such as the nature and history of your company, the products and services you offer, and any special promotions you may be offering.
Free Promotion
One of the greatest advantages of web videos is that anyone - advertisers, retailers, even Joe Schmo - has the ability to post as many videos as they want, any time, at zero cost. Given the current market climate and the low cost benefit of web video marketing, a significant upsurge is already being seen in the posting and distributing of videos.
Audience Demographics
One common misconception has become that web videos are only viewed by a younger audience. However, a recent nationwide analysis lead by BurstMedia, has revealed that internet viewers between the ages of thirty-five and fifty-four, browse and view web videos just as often as eighteen to twenty-five year olds.
Creating Leads
Due to a decline in the average attention span, studies show that customers are far more likely to view a brief, informative video about your product or service than they are to read the same information in text content. Therefore, web videos have the ability to motivate your visitors to learn more about your goods and services before purchasing.
Video SEO
Given the upsurge in video SEO, embedding an internet video on your website or posting to YouTube, has been shown to greatly increase your chances of being listed on the first page of Google and other search engine results. As opposed to similar text content, web videos are over fifty times more likely to appear on the first pages of a search.
Your Personal FCC Certificate
Using a domain name is similar to owning an individual FCC certificate. You can generate any form of multimedia to promote your company's products and services. You hold the power to generate whatever amount of advertising you consider essential.
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