The Best Way To Set Up A YouTube Video For Google
A video is over 50 times more likely to appear at the top of page one of Google for any particular keyword phrase than a website, and that's a fact. Why is that? Well, partly because video is given more relevance than text, partly because YouTube is a part of Google (even though videos from other platforms do rank), and partly because of the way in which the Google search calculations treat video content. Of course, the videos need to be set up for Search Engine Optimization (SEO), but first let's take a look at Google's approach to videos in their search results.
Videos are considered rich content for searchers and so Google gives them priority in an interesting way. If a video becomes popular enough to get to Google Page 1, then Google pulls it to the top! This is the reason there are frequently two or three videos at the top of most search results - they don't all deserve the position, but are raised to the top when Google detected them somewhere on the page. This is obviously a large advantage, as it's quite easy for moderately competitive keywords to push a site to the bottom of page one, but it becomes increasingly difficult to lift it to the top. If you had a video with good optimization, and a link back to your site, then this is of course a welcome shortcut.
When creating a web site for a particular niche, it's usual to choose a domain name that is exactly the same as the keywords you are targeting. Next, the page title needs be identical, and the phrase should appear every hundred words or so all through the text. The web page description (the text displayed on the search pages) should additionally be keyword rich, and of course the keyword meta tag field should be filled in properly. Find yourself the best domain hosting service, and you're set to go! With YouTube videos, it isn't possible to include your keyword in the URL, but several video sites allow your own title to be part of the URL. Nonetheless, the title of the video itself can be your keywords, which should also be prominent in the video tags and also the description.
It's a funny thing, but Google has no idea what is inside the videos that appear in their search results, so they rely heavily on tags and descriptions. Go out of your way to make their task easier, and you could find your video rising a few positions. This could be done by adding close captions to the video, which involves uploading a subtitle file with an.srt extension when creating the video. This file is created beforehand, and is designed to match the captions with the sound track of the video. The neat thing is that Google bots can interpret the file and have a good idea of what's in the video - much better than writing a long description underneath the video!
As the video is hosted and delivered from YouTube, you don't even have to look for the best domain hosting [http://www.bestdomainhosting.biz] service.
Graham Bailey
[http://www.bestdomainhosting.biz]
Article Source: https://EzineArticles.com/expert/Graham_P_Bailey/1250816
